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Why a Pitch Deck is also a Sales Deck

As a business owner or startup, you are always selling: to clients, customers, potential new employees, vendors, investors. When people hear “pitch deck”, they think of investor meetings and assume that they don’t need a pitch deck unless they are actively raising capital. But that’s a misconception – a good pitch deck contains most, if not all of the same elements that a high-quality Sales presentation should have. In a Sales meeting, whether for a Business-to-Business model, or a Business-to-Business-to-Consumer model (where your end user is a consumer but the product or service is not sold direct to consumer), don’t you want to convey the large market opportunity that your product or service captures? In a Sales meeting, you are also expected to demonstrate a solid understanding of your competitive environment, end customer, and why your product or service does a better job of meeting their needs than existing solutions. You also need to lay out your financial projections and demonstrate why you think you can meet these projections. The process of developing a traditional investor pitch deck, takes you through each of these key strategic questions – and more. We look at writing a pitch deck as a strategic exercise; one that forces you to think through, and answer many of the most crucial questions about your business, and be able to clearly articulate them. Whether or not you are raising outside capital, this is an exercise that just about any company can benefit from. Interested in learning more? Check out our workshop on June 15 in NYC. More info and registration here or contact us at

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