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about us

We Provide Brand Strategy Advisory and Operational Marketing Support for Consumer Businesses.

Our brand strategy services are based on a structured approach, using proprietary frameworks for analysis and strategy development.


Our 3 critical hurdles for every strategy we recommend is focused on ensuring your brand and business are:

* Differentiated

* Relevant

* Ownable and Defendable

Our depth of brand strategy expertise - combined with a breadth of large and mid-size company operating experience, as well as entrepreneurship experience - results in practical strategic advisory, and a true partner for your business.


Our years of experience building brands and managing businesses in P&L holding operating roles, as well as the unique and fulfilling experience of successfully founding and running our own profitable consumer brand, distinctively positions IT WILL BLOOM to be your partner in accelerating business growth through clear brand strategy. Because we truly believe that - Brand. Is. Everything!

Why Work with Us?

We Offer Experience and Expertise, Advisory and Support

Our team’s experience spans key brand and business building disciplines:

  • CPG Brand Management, Brand Development and Product Development​

  • Brand Strategy Planning and Advisory

  • General Management, P&L Management, Brand Operations

  • Product Commercialization

  • Go-to-market Strategy

  • Private Equity Portfolio Company Management - via operating expertise around marketing and brand building to help drive superior returns 

  • Operational and advisory expertise at entrepreneurial ventures, and high-growth emerging brands

  • Strategic Marketing and Communication Plan Development

  • New Product Innovation and Development - from concept to launch

  • Financial Projections and Management, Business Analysis and Reporting

  • Consulting and Strategic Planning - for start-up, growth and mature stages of business

  • Seed Stage Investing

Our brand strategy expertise ensures that your brand will grow and


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Our Co-Founders

Andrea Baldecchi Feldman

Andrea Baldecchi Feldman


Andrea Baldecchi Feldman is a brand strategy and operational marketing executive with more than 20 years of experience in CPG Brand Management and Strategic Advisory services from best-in-class organizations such as Kraft Foods, Coty Inc, and JP Morgan, as well as various mid-market and entrepreneurial ventures. She has extensive experience in P&L holding brand management roles, brand strategy, innovation and new product development, product commercialization, and operational business advisory.

For over 10 years, Andrea has been advising and working with companies of varying sizes and sophistication on brand strategy, marketing, new product development, and business operating plans. Amongst her clients have been Private Equity portfolio companies, emerging brands, mid-size growth-stage businesses, large corporate CPGs, and entrepreneurial start-ups. In addition to IT WILL BLOOM, Andrea was the co-founder and General Manager of clean beauty brand, Pure BioDerm.   


Andrea is a consumer brand marketer with a big picture general management mindset and entrepreneurial spirit.  She believes that the keys to success are a strong brand strategy, clear priority setting, sound business analytics, clear communication, and team relationship building.  Andrea has an MBA in Marketing from the NYU Stern School of Business, and a BBA in Finance from the University of Michigan’s Ross School of Business.

Galia Gichon

Galia Gichon


Galia Gichon is an independent personal financial expert with more than 20 years in financial services, including nearly 10 years on Wall Street and an MBA in Finance. Her career has spanned corporate bond research analyst, personal finance expert, angel investor, entrepreneur advisor and author.  The last five years she has become actively involved in Angel Investing as an investor and strategic advisor. She has worked with Pipeline Angels, Astia, Topstone Angels and Refinery CT, investing, sourcing deals and providing strategic advice on financing, financials and sales. She focuses on women-owned, socially responsible and impact startups. 


She started her career at Bear Stearns and Nomura Securities as a bond research analyst for institutional clients and published numerous chapters in Fabozzi's "Handbook of Commercial Mortgage Backed Securities.”  She went on to Institutional Investor working with the top asset managers in United States and Europe for their fixed income, pension funds, asset management and infrastructure products. 


After leaving Wall Street, she founded Down-to-Earth Finance, an independent financial education firm and quickly became an expert in the personal finance industry making numerous media appearances including Today Show, CNN, Good Morning America New York Times and more. She is a frequent speaker at Barnard College’s Athena Center for Leadership,  Freelancers Union and organizations teaching independent personal finance. She is also the author of  “My Money Matters” which was featured on TODAY SHOW. Galia has an MBA in Finance from Fordham University and a BSBA in Finance from University of Florida.

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