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ongoing business support

Ongoing Business Support for Marketing, Product Development and General Management 

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  • General Management Advisory

  • Interim Marketing Executive Placement

  • Innovation Strategy, Pipeline and New Product Development - concept to launch

  • Commercialization

  • Go-to-market strategy and execution 

  • Investor Pitch Deck Development

brand Strategy

Our brand strategy services are based on a structured approach to assessing and developing a strong, competitive brand strategy, using proprietary frameworks for analysis and strategy development.

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Every step along the way, we ensure that your strategy is differentiated, relevant and ownable.  

 

Steps in our process include:

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  • Brand Audit

  • Brand Identity Model

  • Business Model and Lines of Business Evaluation

  • Competitive Positioning Analysis

  • Brand Positioning and Key Messages Development

  • Value Proposition Articulation

  • Consumer Research for Actionable Insights 

  • Consumer Experience Evaluation

  • Strategic Marketing and Communication Plans Development

  • Brand Architecture and Portfolio Management

  • Visual Identity Development 

  • Business Forecasting and Opportunity Size Assessment

Project Management

Need help with other key business services?  We have specialized teams in place and can manage it end-to-end.

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  • Brand visual identity    

  • Consumer research

  • Social media implementation

  • Search engine optimization

  • Hiring and building a team and Board of Directors

  • Intellectual Property

  • Accounting set-up and ongoing maintenance

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