ongoing business support

Ongoing Business Support for Marketing, Product Development and General Management 

  • General Management Advisory

  • Interim Marketing Executive Placement

  • Innovation Strategy, Pipeline and New Product Development - concept to launch

  • Commercialization

  • Go-to-market strategy and execution 

  • Investor Pitch Deck Development

brand Strategy

Our brand strategy services are based on a structured approach to assessing and developing a strong, competitive brand strategy, using proprietary frameworks for analysis and strategy development.

Every step along the way, we ensure that your strategy is differentiated, relevant and ownable.  

 

Steps in our process include:

  • Brand Audit

  • Brand Identity Model

  • Business Model and Lines of Business Evaluation

  • Competitive Positioning Analysis

  • Brand Positioning and Key Messages Development

  • Value Proposition Articulation

  • Consumer Research for Actionable Insights 

  • Consumer Experience Evaluation

  • Strategic Marketing and Communication Plans Development

  • Brand Architecture and Portfolio Management

  • Visual Identity Development 

  • Business Forecasting and Opportunity Size Assessment

Project Management

Need help with other key business services?  We have specialized teams in place and can manage it end-to-end.

  • Brand visual identity    

  • Consumer research

  • Social media implementation

  • Search engine optimization

  • Hiring and building a team and Board of Directors

  • Intellectual Property

  • Accounting set-up and ongoing maintenance