Their recipe for pitch success? A strong team led by amazing founder and beauty industry veteran - Tina Hedges, a compelling story that showed significant market opportunity, and a clearly articulated business model. It also helped that they demonstrated their understanding of market trends and the needs of their consumer. We were excited to help them develop their pitch that communicated strategic thinking on marketing, operations, and a defensible go-to-market strategy – and backed it all up with hard core financial numbers. We are delighted to continue to support them.